Helping you legally protect and promote business

Our experienced team advises on the full range of issues relating to advertising law, brand protection, promotion and exploitation. Our broad client base, in the UK and internationally, means that we have wide experience with the particular issues that affect businesses operating in many different sectors.

We can provide you with advice and assistance on the most effective ways to protect your brand identity. This includes specific advice on the effectiveness of existing Intellectual Property Rights (IPRs) and the registration of IPRs within the UK and wider international territories. We can assist with the registration of internet domain names, in order to help protect your brand identity online. We can also assist with the enforcement of IPRs in cases of potential IPR infringement. Please contact Royds Withy King if you need advice or assistance with any of the following:

  • the subsistence, validity and ownership of IPRs
  • the registration of IPRs (including trademarks and design rights)
  • the enforcement of IPRs
  • the registration of internet domain names

We also advise on the issues that arise in relation to brand promotion. This includes advice on regulatory compliance and the specific issues relating to direct marketing, online advertising and e-commerce including the use of Google Adwords to help maximize online marketing effectiveness. We can also advise in respect of comparative advertising, and the rules governing the use of a competitor’s name within your own marketing activities. Please contact us if you need assistance with any of the following:

  • compliance with regulators
  • direct marketing
  • online advertising
  • e-commerce
  • Google Adwords
  • comparative advertising

We can also assist you in relation to the commercial exploitation of your brand. This includes the drafting and negotiation of agreements relating to the licensing and assignment of IPRs and of many other types of commercial agreement, including agency and distribution agreements, franchise agreements and sponsorship agreements. We can also advise on the various ancillary issues that often arise in relation to brand exploitation, including competition law and data protection. Please contact us if you need assistance with any of the following:

  • the licensing and assignment of IPRs
  • agency agreements
  • distribution agreements
  • franchise agreements
  • sponsorship agreements
  • competition law
  • data protection


Our credentials

“What the team is known for: Acts for a range of clients including large owner-managed businesses and public listed companies in corporate reorganisations, sales and a variety of other corporate and private equity backed transactions. Strengths (Quotes mainly from clients): “The firm has carved out a unique position in its local markets by providing a truly client-focused service, giving clients direct access to experienced professionals and at a reasonable cost.” “Everyone we deal with at Royds Withy King is very approachable and friendly, and we are very happy that they make sure to take the trouble to fully understand our objectives.” Work highlights: Advised the owners and shareholders of Prob-Solve Group on the sale of the company to Exquip Network Services. Acted for Socomec SA on the £22 million merger of the group’s UK subsidiaries Socomec and Socomec Sicon. Notable practitioners: Katharine Mortimer (Band 3) focuses her practice on MBOs and restructuring matters for clients in the healthcare sector. Clients describe her as “detail-conscious and meticulous in her approach to transactions, with a thorough understanding of corporate law principles.”” Chambers 2017 South West

“Associate Rishi Ladwa (Associate to watch) of Royds Withy King has “a commercial and corporate knowledge and personable approach that makes him a pleasure to deal with,” according to clients. He is known for his strong corporate transactional practice.” Chambers 2017 Thames Valley

“Clients of Royds Withy King praise its ‘effective, one-team approach’, ‘understanding of client’s requirements and objectives’, and ‘tailored solutions’. David Cavaliero leads the team, which acts for owner-managed businesses, and public and private equity owned companies. It is particularly strong in handling transactions between £2m and £15m.” Legal 500 2016 South West

Contact us now to find out how our lawyers can help to keep your business ahead of the curve.

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