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Royds Withy King advise on merger creating £450m AUM financial services group

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The Corporate team at Royds Withy King in Bath has advised on the merger between two financial services firms which creates a full service wealth proposition with £450m of assets under management.

Corporate lawyers James Worrall, Katharine Mortimer and Edward Chapman advised long-standing client Apollo Multi Asset Management LLP on its merger with Trust Will Plan Limited (trading as Total Wealth Management / TWP) which completed in December following approval from the Financial Conduct Authority (FCA).

The combined firm, known as Apollo MAM Group, which has its principal offices in Bath and Reigate, has ambitions to grow its asset management portfolio to £2bn under the leadership of newly-appointed Chair, Kevin Ronaldson, co-founder of Intrinsic Financial Services and Bellpenny.

James Worrall, a Corporate partner in Royds Withy King’s Financial Services sector team, said: “As a long-standing client of our Financial Services team, it was great to work with Apollo again and to have the opportunity to get to know the senior team at TWP.  Apollo and TWP have worked together for many years and make an impressive combination.”

James added: “This merger is characteristic of the growing consolidation within the Financial Services sector and provides Apollo and TWP with a robust platform from which to put their significant growth plans into action and we wish them every success. Our Financial Services team  has been involved in a number of similar transactions and like other subsets of the professional services industries, we believe this will continue through 2019 and beyond.”

Craig Wetton, a director of Apollo MAM Group, said: “This is an exciting time in the firm’s history and we look forward to introducing our clients to the enhanced services which we are now able to offer. Our asset and wealth management divisions will remain distinct but with the added benefits of shared technology, operational capabilities and back office support. We are grateful to Royds Withy King for the important role they played in getting the merger over the line.”

Royds Withy King and Visit Bath, in partnership with Invest Bristol & Bath and Bath Quays, are launching a Financial Services Forum in Bath in February with a remit of promoting Bath as a home for financial services businesses. To find out more, please contact Kevin Peake on:

0800 923 2073     Email

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