Posted by Natalie Birrell (PR Consultant),
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Google Glass and Privacy Update
Google Glass is still a long way from being ready for consumers however it has already attracted the attention of authorities and people for all the wrong reasons.
People have asked a number of questions relating to the privacy implications of Google Glass because of its potential to gather images, video and other data about almost anything a user can see from its display. Developers have responded by stating that the technology has been designed with social implications in mind. However this does not seem to be enough to reassure a group of US politicians who sent a letter to Google questioning what data the gadget will collect about users and non-users.
The politicians said they were “uncertain” about the privacy protections Google intends to build in to the device. The group also wanted to know how Google would be updating its privacy policies to reflect the capabilities of Google Glass.
Meanwhile here in the UK a survey conducted by the Centre for Creative and Social Technology (CAST) at Goldsmiths, University of London and website hosting company Rackspace found one in five people want to ban Google Glass from sale in the UK highlighting the British public’s concern over the privacy implications of the device. 61% of the 4,000 people surveyed thought that such devices should be subject to regulation.
This is again an example of how protection of privacy and innovation can clash in today’s rapidly developing tech world. Google Glass is cited by some as the beginning of wearable computing whereas for others it is another grey area that they are just not too sure about………