Posted by Edward Wootton, Digital Marketing
Apple v. Fortnite – a pandora’s loot box for online marketplaces?
The last few weeks have been eventful for America’s biggest tech firm, Apple. Whilst CEO Tim Cook’s been forced to testify to the US Congress in a steadily building antitrust case, as well as facing one in the EU, the company saw its value double to $2tn over the last two years.
Yet despite all of this, the story that has really got people talking involves a computer game, 350 million players, and an app store.