Posted by Lucy Nash, Associate
Deepfakes and the law – What can you do if your face appears in a deepfake video?
“Deepfakes” are essentially computer generated ‘faceswaps’ created using Artificial Intelligence. The term originated around the end of 2017 when an online community began sharing deepfakes they had created amongst themselves. They started with fairly harmless content such as swapping Nicolas Cage’s face on to different actors in a variety of movies, but things took a turn for the worse when people started swapping celebrities’ faces on to the bodies of those involved in pornographic videos.